Expectations GDP growth for Iraq 33% over the next three years

2012-11-06 09:17:32


BAGHDAD (Iba) ... A study is the first of its kind conducted by TNS that the time has come to take advantage of consumer confidence and marketers should understand the motivation of the population of 32 million people.

Steve Hamilton said Clark, CEO of TNS Middle East and Africa is one of the largest marketing research companies in the world, that he expected Iraq to become the hot zone following business and local marketers dealing quickly with the nuances of the market.

He said that the GDP of Iraq will grow rapidly, with an estimated 33% over the next three years, will follow suit and income levels is working to create a distinct middle class.

Highlights Iraq quickly, with his move to the next stage, a market big consumer as home to the third largest population in the region's 32 million inhabitants, and this provides a great opportunity for brands of all categories to increase its arrival in the market and offer new products and services and build relationships and loyalty with consumers

Hamilton cited Iraqi Clark studied as a consumer (IRAC) carried out by TNS Middle East and Africa and independent company for IIACSS Research, which unveiled a deep understanding of the motivations that drive the Iraqi consumer.

The results reveal the key ambitions of national stability and security, and strong family ties and financial independence and education. Where Iraqis seeking to achieve with professional ambitions to show a well-established religious orientations, and a good great pride and faith in their country.

Hamilton fired Clark timely study, stating that understanding Iraqis today as individuals and consumers is not enough, and are studying the Iraqi consumer 2012 the first of its kind in Iraq with real results and realistic

He said: For accurate information about various aspects of the new Iraqi consumer, the study looked at all regarding the Iraqi man today, how to live and what he believes and what aspires to achieve.

The study included 10 cities, it was found that 41% believe that the current economic situation in Iraq is good and 32% stated that the time to buy consumer durables, while 42% said that things will continue to improve during the next six months.

Hamilton added: With the beginning of the prosperity of Iraq marketers should understand the basics, social, demographic, and public attitudes toward life, and lifestyle and belonging to the brand, and interact with the product, and understand shopper.

He concluded by saying: to reconcile the supply chain and the requirements of the Iraqi consumer, marketers should take the time to explore the depths of the different categories to meet the desires and demands and consumer needs accurately.


http://translate.google.com/translate?hl=en&sl=auto&tl=en&u=http%3A%2F%2Fwww.ipairaq.com%2F